By Sarah Diaz (TheForward) –
The rabbinate doesn’t have one look, and Reform Rabbi Arielle Stein’s version is chic, creative and fashion-forward. Stein, who serves as assistant rabbi at Rodeph Sholom, a congregation on Manhattan’s Upper West Side, has been using her Instagram to demonstrate the diversity of what being a rabbi can look like.
“We’re in a moment where so many people that wouldn’t have necessarily seen themselves on the Bima are in Jewish leadership,” she said.
Stein grew up in the Conservative movement as part of a very “intensely culturally Jewish family” with a lot of variation in practice and denomination. The rabbinate was a family tradition, filled with many Jewish academics; from a young age, Stein understood being a rabbi as “a job that exists that you can do.”
She studied Studio Art at NYU Steinhardt, exploring primarily drawing and sculpture. Initially, Stein had aspirations of working as a visual artist, and later worked as an artist’s assistant and in galleries, but upon graduating college, she realized the art world was “not going to be the best fit.” While trying out various jobs for the next few years, the idea of being a rabbi began to speak to her.
Stein sought out different kinds of religious egalitarian spaces to determine what kind of rabbi she wanted to be. She spent a year at the Hadar Institute, an egalitarian yeshiva where she intensively studied Talmud and other Jewish texts. Though she discovered she had a deep passion for learning, she also realized that a traditionally Halachic lifestyle wasn’t for her — “I’m not great with rules,” Stein told me. Ultimately, she was drawn to the interpretive nature of the Reform tradition and attended Hebrew Union College, interning at various congregations throughout her schooling.

Stein’s interest in art didn’t disappear with her new career; in fact, she sees it as deeply Jewish, and describes Judaism as “intensely spiritually creative.” For Stein, the process of creation allows her to enter into a different spiritual space, one where “the world of spirit or God feels the most accessible.” Across her Instagram, there are illustrations of pomegranates, long-haired women surrounded by Hamentashen, and other pieces both sensual and captivating.
Stein says she is drawn to the concept of Hiddur Mitzvah, or the ‘beautification of the commandment.’ She loves Jewish material culture, she told me, and “helping people find the Jewish objects that help facilitate their Jewish life.” In one video, Stein talks through the preparation of a mezuzah.
“I hope to one day work on a project where we are making real Judaic objects in a serious, fine art way,” she said.
Stein also finds a creative outlet through fashion. Her shoe collection has been the subject of several videos and inspired an article in Vogue last November. Her selections are eclectic, yet tasteful and religiously meaningful: a shoe for a Bris with an egg-like heel to symbolize the circle of life, Tory Burch shoes clad with a toe ring for weddings. She sees fashion as a conversation starter, one that humanizes her.
“It also helps people feel like they can have these interests and still be Jewish,” she told me.
As a rabbi today, Stein believes it’s important “to integrate all the parts of yourself,” and for her, fashion is “an important piece that can have spiritual significance and creativity.” With the help of her friend, Rabbi Rafi Ellenson, Stein has established a “Rabbinic Fit Check” Instagram account, which showcases the diverse style of rabbis across the country.
Stein stumbled upon content creation when she met a woman who previously worked for TikTok, who suggested that Stein share about her career — it was a “niche that isn’t really being filled outside of the Orthodox world.” Initially, she wasn’t interested, but after the woman followed up a few times, she decided to try it out.
Stein’s videos showcase her “freaky” shoe collection, but also delve into lessons on scripture and Jewish things she finds incredibly boring or chic (boring: a fixed idea on how rabbis should dress; chic: intentionality about eating). Recently, she’s been working on a “Two Minutes of Torah” series with the Reform Judaism Instagram. Stein describes her account as a “vehicle” that allows people to “stumble upon Jewish knowledge and Jewish content and Jewish culture in a way that you don’t necessarily need to be looking for it.”
Stein told me that her content has been especially helpful for Jews interested in progressive Judaism, who might not have a welcoming synagogue accessible to them. “It’s a way for people to find community and learn,” she said. According to Stein, many viewers have “followed the rabbit hole” and ended up attending services at her congregation or contacting Stein to officiate life cycle events.

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